De RAI (Convention Centre)
Amsterdam – The Netherlands | 26 & 27 November 2022
4 areas | 30.000 visitors
Get Connected with the world's largest trend defining community!
A Celebration & Experience of Urban Lifestyle!
De RAI
(Convention Centre)
Amsterdam – The Netherlands
26 & 27 November 2022
4 areas | 30.000 visitors
Festival areas with a National & International line up. All sections will be represented by popular artists and upcoming talent.
The Program
Entertainment
Music
Fashion & Beauty
Stand Up Comedy
Sports
Dance
Theatre
Games
Awards
Fun, Food & Shopping
Shopping Area
Instagram Proof area’s
Stands
Food-courts
Lounge
Get Connected
Masterclasses
Network Sessions
Talent development
Business Development & Urban Culture
Connecting Stakeholders
Workshops
Panel discussions
Pitch Presentations
Speed-date sessions
MUSIC
If you can't BOUNCE to it, it aint music
THE BEST (INTER)NATIONAL ARTISTS
HipHop o R&B o Neo-Soul o Oldskool o Dancehall o Afrobeat
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CONCERTS
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RAP BATTLE
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DJ CONTEST
sTAND UP COMEDY
Straight in your face comedy
The best comedians from the USA & UK. Known from: 
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STAND UP COMEDY SHOWS
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ROAST
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WILD N OUT BATTLE
SPORTS ARENA
Taking the streets to the game
- E-SPORTS
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BASKETBALL TOURNAMENTS
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STREET SOCCER
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DEMO’S
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ROLLERSKATE
FASHION
It's not what you wear, it's how you swag it
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FASHIONSHOWS
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BARBER BATTLE
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INFLUENCERS
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FASHION DESIGNER COMPETITION
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HAIR AND BEAUTY DEMO’S
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MODEL SCOUTING
FOOD COURT
Good food is good mood
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STREETFOOD
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DA BOUNCE BBQ
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BURGERS
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VEGAN & VEGGIE
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COCKTAILS
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LOUNGE AREA’S
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WINE AND BEER TASTINGS
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CHAMPAIGN BAR
GAMING
Life is a game. Play it!
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GAME AREA
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NEW RELEASES
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CONTESTS
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DEMOS
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GAME VLOGGERS
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ARCADE ROOM
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INDUSTRY CONFERENCES
Connect and create impact
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MOTIVATIONAL SPEAKERS
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INDUSTRY SPEAKERS
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PITCH SESSIONS
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B2B LOUNGE
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NETWORK MEETINGS
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FINANCING OPPORTUNITIES
WORKSHOPS MASTERCLASSES
What we learn with pleasure, we never forget
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FASHION & BEAUTY
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BE A SUCCESSFUL INFLUENCER
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FILMMAKING
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COOKING
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DANCE
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DJ
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HISTORY OF HIPHOP
AWARDS
Giving credit where credit is due
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MUSIC
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FASHION
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THEATRE
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ACHIEVEMENT
DANCE
Dancing is the closest thing to magic
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DANCESHOWS
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COMPETITION
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CLINICS
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DEMO’S
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STREETDANCE 0 BREAKDANCE 0 AFRO HOUSE DANCE
THEATRE
Theatre is Life, the rest is just set dressing
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THEATRE PLAYS
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DANCE PLAY
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SPOKEN WORD
TALKS
Let’s get the conversation started
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PANELS
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Q&A’S
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DEBATES
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MEET AND GREET
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STUDIO BROADCASTING
SHOPPING
Buy now or cry later
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SHOPPING AREA’S
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THE LATEST TRENDS
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FASHION
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BEAUTY
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SNEAKERS
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GADGETS
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ELECTRONICS
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TRAVEL
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AND MUCH MORE…
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ART
The “earth” without “art” is just…..”eh”
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EXHIBITIONS
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INSTALLATIONS
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SNEAKER CUSTOMIZING
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GRAFFITI WALLS
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TATTOO ARTISTS
FILM
Films first to be seen
- FILM PREMIERES
- RED CARPET
- DBUFF ICON AWARD
- SHORT FILM AWARD
The perfect environment for brands and the community to connect!
OPPORTUNITIES:
Partnerships | Activations | Branded Area’s and Stages | Customized Exposure | Product Placement | Media Content | Hospitality Arrangements | Spin-off Events | Pop-Up Experience Stores